Huh, that sorta' sounds like where Hostpro is heading. I've had a small site with them for 24 months (seperate from my forum site, which is at OLM), and when I first started with them, they were unbeatable. But after being bought and sold countless times, and after the new owners implemented 'upgrades', it's been a disaster.
I'm switching the site over to OLM this month.
Funny, the more hosting companies spring up, the harder it is to find a good one....