Just saw
here that my information about metatags is out of date. Sorry. On this chart you can find that the ranking at AltaVista, Excite, FAST, Google and NLight is NOT influenced by the meta tags at all! (March 2001)
So text (visible, not too small) and link popularity are the most important influencing factors.
I always wonder if the bots would dedect it as spam, if one would make invisible/small text with CSS. But we don't want spam, so we won't use it []/testimages/icons/wink.gif[/] .
nòóx
Downhill Rangers