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janedoe said: One important thing would be meta tags [/]
Even that's not particularly true when it comes to Google -- they'll always give more weight to actual text on your page than to any metatags. Second in importance to page text is your title text. The "keywords" and "description" tags figure minimally into Google's results, although they might still help you place in some of the smaller engines. With Google providing search results for both AOL and Yahoo though, they're going to be your primary source of traffic.
You should read this thread:
http://www.webmasterworld.com/forum5/1311.htm
