Hi,
I guess I am lucky in that I do not really have to promote it much anymore. When I started my site (almost 8 years ago), it was the only one of its kind on the web.
And while there are many others now (and several which have come and gone

), we have many incoming links due to the longevity of the site. Our domainname is also highly targetted for the audience.
Like you I also posted on a few mailing lists with my URL in the sigfile, but have not done so in a long time (too busy reading my own board

).
One thing that I have been meaning to do for the longest time is get stickers printed and place those in the nightlife areas in Bangkok (our target audience). Oh well, one of these days ....

Sanuk!