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Medar said:Typically the only time you rebrand yourself is for one of the following reasons:
1. Merger or purchase of your company (and you are the subsidiary).
2. To offset negative public opinion on a brand name.
3. A company may feel they have lost market share or have not met their customers' needs, so they want a fresh start.
Anyone reading this can form their own opionion, heh. Here is a random article on rebranding, interesting read when you compare it to Infopop.
http://www.abc.net.au/insidebusiness/content/2004/s1070451.htm [/]
I'd agree with this. Companies with a good name and good following don't change it. Even if they are merged or acquired, you keep the name which has the best reputation.
Example.... First Union Bank based here in Charlotte, acquired the much smaller bank named "Wavhovia". "Wachovia" is a sucky name for sure, nobody can spell it, nobody knows how to say it. "First Union" is a better name, because generally 'First' is good, it was more widely known, etc..... BUT "First Union" (commonly called "Worst Union" by it's customers) was a name widely associated with poor customer service. So when they purchased Wachovia, they rebranded everything and used that name instead.
Who knows the real reason... I'm just guessing like everyone else. But I know widely respected and well known companies don't change their name for the sake of changing their name. It's costly, confusing and a lot of work.
"Groupee" didn't exactly have a good name around here. If I recall about half the members had trouble with using "Groupee" when it was rolled out. Although I personally never had any trouble with it.
:shrug:
