hey u could use ssi...but javascript would be probably easier. i use js file (JacaScript script files)
i use this code
txt.js would be the file where the html goes and u just call that script from every page using the code above
thats the way i do it
im not familiar with ssi but if you want to do with javascript feel free to email me at
[email protected]PS
i dont think ign.com uses ssi
they have cgi programs installed on there server that searches for tags such as
the they specify the tags in the cgi program and the cgi program changes it to what the admin wants to change it to