Yes, exactly - but it can be controlled through the control panel.
Additionally, it would be nice if the UBB would track these click-throughs, etc. As in.. http:yoursite.com/ultimatebb.cgi=sponsor_links?45
Does that make sense? - So you would ad a sponsor, their verbaige and the url - then it would create the url like above with each respective URL that forwards to the sponsor site and tracks the amount of times sent out in an email as well as the clicks.
Does anyone want to see this as well?