It might be helpful for you to add a couple of categories. One for Drycarpet Info and the other for General Stuff. Adds a little seperation between the forums.
A Chit Chat forum is a good start. Household Tips and Tricks also is good.
You could also consider adding a Professional area for contractors, and business customers.
Register a couple of phantom users and start a few conversations in your Chit Chat forum...maybe something about recent movies, summer reading, etc. It might draw out some of the lurkers on your board.
I would organize the board as follows, although the activity is a bit slow for a lot of forums at this point:
Cat: Drycarpet Info
- Announcements/News
- Questions/Info/FAQ
Cat: Customer Testimonials
- Household Services
- Professional Services
Cat: General
- Household Tips/Tricks
- Chit Chat
Cat: Professional
- Private forum??? for contractors, etc.
Use the darker blue background and white text for your category headers.