Content Rulez™, but only if it is engaging and draws you back again and again. No matter how inviting your design is, if your content isn't fresh and updated consistently, people will not be compelled to visit.
Mark Bernstein's 10 Tips on Writing the Living Web will help you keep the words and readers coming. Thanks to Zeldman for the links and work he does.
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Please also see our parent organization VNC Web Services if you're in the need of a new UBB.threads Install or Upgrade, Site/Server Migrations, or Security and Coding Services.