Support and honesty.
I have been with countless hosts where they offer something, and never deliver. Or it takes 3 days to get a support ticket answered, etc. I want a company who is willing to stand behind their service and work with customers on a personal level.
I guess that is why I started my own hosting company, because I got sick of all the runnaround you I got from other hosts. Plus there are so many hackjob resellers out there that aren't even running a legit business and you are SOL when they fold.
Plus I want a company who knows their stuff. I've been with some people who can't even answer my support questions, or if I find a problem or security flaw on their machine, they don't believe me, etc.
So to me, it is honesty and good support. I like a company who gets involved with their customers and makes it their goal to ensure their site is working properly.
